All-in-one platform for sales, marketing, and customer service.
Simply put, HubSpot is a software platform designed to help your company/business market and sell more effectively, it is a cloud-based CRM platform that offers many services i.e., free Customer Relationship Management (CRM), Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. The platform has all the tools and integrations for marketing, sales, managing content, and even customer service.
HubSpot CRM is free of cost with no limit or expiration, this helps you store every company contact and lead. The free platform also allows you to store a million contacts and companies. It also has Gmail and Outlook integration, storage of conversation with leads and clients, email scheduling for email marketing campaigns, team email, and allows you to track every prospect in the sales process. The premium service and tools start beyond this.
To assist a company’s marketing team, Marketing Hub paired with its CRM helps you draw qualified leads. Marketing Hub helps bring traffic to your website and also helps convert them into leads. Depending on the scale of your business or the size of your company and the number of tools you want to use, Marketing Hub is offered in multiple tiers. Some of the features are blog & content creation tools, social media organization, Calls-To-Action, mobile optimization, and much more.
For the sales teams to close better deals, Sales Hub has been very successful in delivering results. Some of Sales Hub’s key features are automated email workflow, email tracking, meeting scheduling, multiple deal pipeline (to customize service for buyers with unique needs), reporting dashboard, and much more.
To help the customer service teams, Service Hub offers a range of tools including Live Chat & Conversational Bots so that customers don’t have to wait for a response and emails don’t clog up, Canned Snippets, Email Templates, phone support, and customer feedback, customer service automation and much more. To help you manage your website, content management software (CMS) offers SEO recommendations, which is crucial for a website. It also helps with website themes and offers a drag-and-drop editor.
The final tool is Operations Hub, offering data quality automation, programmable automation, and data syncing. This will also allow you to get curated customer data and more.
